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Marketing is defined in many ways, but it always involves researching, promoting, pricing, selling, advertising, and distributing your products or services. One definition calls it “the action or business of promoting and selling products or services including market research and advertising.” The American Marketing Association defines it as “the activity and processes for creating, communicating, delivering and exchanging offerings that have value for customers, partners and society at large.” Another describes marketing as “the process of interesting potential customers in your products or services.” The key word in two of these definitions is “process”.

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I am sure all who have a boat will answer my question affirmatively. This is a simple question. No captain or skipper would accept to take the helm of a boat unless they know there is an anchor on board. Small boat or big boat, sail boat or a fishing boat, a catamaran boat or just a simple dinghy boat ... all need an anchor.  

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Let’s attempt to identify what makes them good bosses

Almost anywhere you look, people are talking about “leadership” … defining leadership, talking, explaining and preaching about leadership… and most importantly how to be a leader. Research, studies, books, videos, courses and seminars abound. And let us not forget the coaches and mentors that coach people in becoming leaders. Then there is the importance of leadership, the styles of leadership, the elements of leadership and the levels of leadership.

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