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What it takes to be a good leader appears to be one of the most important subjects researched and discussed today. Scrolling the themes touted on LinkedIn, leadership related topics are among the most popular. Consultants, experts, mentors, and coaches abound to offer advice on how to become good leaders. The list of must-read books abound with those about leadership skills. The question remains: How can each of us become a good leader?
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Building relationships between people is powerful because people fundamentally buy from people. If you want to build trust with your customers, get to know them. They’ll come back for more! This loyalty-and-repeat process will build a moat around your business to protect its long-term profitability. The first step is to shift the focus from “changing behaviour” to “changing heart”. The second is about practices and tools that get the whole organization committed to ‘wowing’ customers at every opportunity. Here are six ways to do the “wow”.
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Marketing is defined in many ways, but it always involves researching, promoting, pricing, selling, advertising, and distributing your products or services. One definition calls it “the action or business of promoting and selling products or services including market research and advertising.” The American Marketing Association defines it as “the activity and processes for creating, communicating, delivering and exchanging offerings that have value for customers, partners and society at large.” Another describes marketing as “the process of interesting potential customers in your products or services.” The key word in two of these definitions is “process”.
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I am sure all who have a boat will answer my question affirmatively. This is a simple question. No captain or skipper would accept to take the helm of a boat unless they know there is an anchor on board. Small boat or big boat, sail boat or a fishing boat, a catamaran boat or just a simple dinghy boat ... all need an anchor.
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Let’s attempt to identify what makes them good bosses
Almost anywhere you look, people are talking about “leadership” … defining leadership, talking, explaining and preaching about leadership… and most importantly how to be a leader. Research, studies, books, videos, courses and seminars abound. And let us not forget the coaches and mentors that coach people in becoming leaders. Then there is the importance of leadership, the styles of leadership, the elements of leadership and the levels of leadership.
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Which one wins, which one is more important…
When I arrived in a leadership role to head a company of the group, my first assignment was to put together a turn-around plan. The company had been losing money for several years and I was following two other presidents that were not successful in making a profit. My turn-around plan included among other actions lay-offs, which meant I had to get the approval of the company union.
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Loyalty is defined as a strong feeling of support and allegiance; faithfulness and fidelity to someone or something. Loyalty is also defined as the state or quality of being faithful to commitments or obligations. My preferred description of loyalty is being there for someone through the highs and lows, that is, staying by their side regardless of the circumstances. Loyal friends who can be depended upon are gems and a true blessing.
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A recent article in a national newspaper covered a legal battle between a well-known Canadian entrepreneur and his investors. The entrepreneur had founded a chain of casual restaurants that included franchised and corporate-owned operations. He had recently won CEO of the year; he was a member of the Order of Canada and was known for promoting the idea of a “kinder capitalism”.
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AC, WJ, and the Passport office may also consider and benefit ...
This last July, I tried to fly out of Pearson International Airport, twice. The first time was with Air Canada and the second time was with West Jet. Both flights were for a direct non-stop flight to Tampa, Florida.
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As we enter a post-COVID period, most of us are asking what the new world will look like. Will we return to a pre-COVID world, or will we change in many ways how we work and shop, where we work, what we do, and when we do things. There’s one big question in particular facing employers and employees: do we go back to working from the office or do we continue to work from home and remotely?