- Hugh Latif
Customers for Life … Part 1
Marketing is defined in many ways, but it always involves researching, promoting, pricing, selling, advertising, and distributing your products or services. One definition calls it “the action or business of promoting and selling products or services including market research and advertising.” The American Marketing Association defines it as “the activity and processes for creating, communicating, delivering and exchanging offerings that have value for customers, partners and society at large.” Another describes marketing as “the process of interesting potential customers in your products or services.” The key word in two of these definitions is “process”.