Trying to reach a live person to answer the phone in most large organisations has been accepted to be an exceptional event. Be it a bank, a hospital, a telephone company, a retailer, whatever... all have installed the automated systems with which we are familiar. Thank you for calling but please go to our website. While the automated systems were mostly reserved to large organisations, the automation is expanding to SME’s (small and medium size businesses) – whom I assume – are thinking if the big companies do it, we should do it too. Making the transfer to an automated system is easy today with “cloud based” software services that are readily available and priced at a budget monthly cost. The technology and the monthly budget pricing is tempting but is it the right thing to do?


