A recent article in a national newspaper (September 20, 2020) appeared with the heading “Cases may be spiking, but fewer people are dying”. Such positive information (buried on page 4) will likely go unnoticed by the public. Fewer people are reading newspapers – if at all – these days, or at least, not beyond the front page. At the same time, the media continues its zeroing-in on the growing number of new cases, the second wave of COVID-19, and any scrap of distressing news they can uncover.